You’ve translated your WooCommerce store with Clonable or Weglot. Products look great in German, French, and Spanish. But when customers try to search for products… nothing works.

Product search is critical for e-commerce conversion. Let’s fix it.

Why WooCommerce Search Fails

WooCommerce search queries the wp_posts table for:

• Product titles
• Product descriptions
• SKUs
• Product excerpts

All this data is in your original language. Translation proxies can’t change what’s in the database.

The Customer Experience Problem

Imagine a German customer on your translated store:

1. They see “Marmorfliesen” (marble tiles) in your catalog
2. They search for “Marmorfliesen”
3. Zero results
4. They leave your store

That’s revenue lost to a technical problem.

The Solution: Pre-translated Product Index

Create a search index with pre-translated product data:

• German index: Contains “Marmorfliesen”, “Granitplatten”, etc.
• French index: Contains “Carreaux de marbre”, “Dalles de granit”, etc.
• Spanish index: Contains “Baldosas de mármol”, “Losas de granito”, etc.

When a German customer searches, you query the German index. Instant, accurate results.

Jokerist Search for WooCommerce

Jokerist Search fully supports WooCommerce products:

• Product indexing – Titles, descriptions, excerpts
• Multiple translation APIs – DeepL, Google, Microsoft
• Glossary support – Define product terminology
• AJAX live search – Instant results as customers type
• Auto-sync – New products indexed automatically

Setup for WooCommerce

1. Install Jokerist Search
2. Enable “product” post type in settings
3. Configure your translation provider
4. Generate and translate your index
5. Add [jokerist_search] to your theme

Best Practices

• Use a glossary for product categories and materials
• Re-index weekly if you add products frequently
• Test each language after index updates
• Monitor search queries for missing terms

Don’t let broken search cost you international sales. Download Jokerist Search – it’s free!